Creating a simpler, more powerful brand

A Design Motive Brand Sprint delivered deep insight, inspiration and creativity to help industry association IABM elevate its position in the market to present a clearly differentiated, more competitive, more attractive proposition to both existing and future members.

We helped the established broadcast & media technology industry association re-position in the market within a matter of weeks (and in time for a major global event). A core part of our work involved simplifying the IABM value proposition around providing support for technology suppliers and service providers across the entire MediaTech ecosystem.

Combining confident, powerful copy with a strong colour palette and eye-catching visual approach has modernised and energised the brand. We also focused on clarifying how IABM helps individual and corporate members to develop, innovate and grow – by helping them make new connections, explore new opportunities, build new relationships and unlock growth in adjacent markets.

The clear, compelling messaging and refreshed look and feel of the brand, website and collateral has successfully positioned IABM as an influential professional organisation with an international membership, emphasising its credibility and broadening its appeal.