Altitude 25 – A flagship airline industry event

Following the resounding success of Altitude 22, global travel technology leader Amadeus once again entrusted Design Motive to conceptualise, create and curate an industry-defining event – Altitude 25.

Designed as an invitation-only flagship event, Altitude 25 took place at a premier Lisbon hotel, where 300 senior airline executives gathered for a high-impact, strategy-driven experience. This global forum facilitated key discussions around evolving airline industry trends and developments, while showcasing how Amadeus is leading and accelerating that transformation. The ‘portal’ conceptual theme of the event presents an intriguing promise – inviting airlines to step into a new world of opportunity and transformation with Amadeus.

A fully integrated experience
From branding to execution, we delivered a seamless, end-to-end event experience:

• Compelling event theme and narrative that resonated with an elite airline audience
• High-impact pre-event content to drive anticipation and ensure maximum attendance
• Immersive on-site experience with striking visual storytelling

Our strategic and creative work proved so powerful that the event quickly became oversubscribed, with demand exceeding expectations.

Strategic and commercial impact
Altitude is so much more than a global industry forum – it’s a catalyst for business growth. This year’s event played a pivotal role in Amadeus announcing a major airline partnership, further solidifying its industry leadership.

The results? Unprecedented new business enquiries and amplified momentum in the airline technology space.

Looking ahead
Design Motive continues to redefine event strategy, branding and engagement for the airline industry and beyond. Altitude 25 set a new benchmark. One that will inspire future events and drive transformational industry conversations for years to come.