Repositioning for performance. Rebranding for impact.

To accelerate growth, attract new enterprise clients and strengthen credibility in global markets, Drivvn needed to look, sound and show up differently. The brand required a reset—one that matched the ambition of its leadership, the performance of its platform, and the passion of its people. The result? A bold new identity, a unified narrative, and a fully connected communications platform designed to drive business momentum inside and out.

Challenge
As Drivvn transitioned from a managed services model to a scalable SaaS and consultancy business, it faced a credibility gap in the market. Despite working with high-profile clients like VW, Ford, and Volvo, the business struggled with inconsistent messaging, limited awareness, and a visual identity that didn’t reflect the scale or capability of the platform. Internally, the team lacked a shared story. Externally, potential partners didn’t see the full value Drivvn offered.

Solution
Design Motive led an intensive Brand Sprint to define and activate the next chapter of the Drivvn brand.

• Brand story and value proposition: A clear, consistent narrative positioning Drivvn as the performance partner for automotive ecommerce—focused on measurable sales outcomes for OEM, Leasing, and Retail audiences.
• Visual identity: A bold new look and feel to capture attention, assert confidence, and differentiate from competitors.
• Brand manifesto: A rallying cry to align teams around shared behaviours, values, and ambition—rooted in customer focus, agility, and performance.
• Communications platform: A joined-up brand system spanning website, event presence, sales materials, collateral and advertising, all built to amplify the new positioning.
• Sales tools: A full suite of sales enablement materials were created to bring the new brand to life in commercial conversations. These included modular pitch decks tailored for OEM, Leasing and Retail audiences, a value proposition playbook for the sales team, solution one-pagers aligned to the Drivvn Solution Suite, as well as branded templates, demo narratives, and onboarding assets. Every tool was designed to ensure consistency, clarity, and confidence in market-facing engagements.

Result
The transformation had an immediate and measurable effect:

• Internal engagement: Teams rallied behind the new story and manifesto, creating renewed energy and focus.
• External reaction: Increased inbound interest, higher campaign engagement, and uplift in conversion rates.
• Commercial impact: Greater traction with large enterprise prospects and improved return on marketing spend (ROMS).