Our process.
To get tangible results in business, you have to unlock the potential and full value of your brand. But that doesn’t have to involve an in-depth and extensive brand programme – our efficient Brand Sprint and targeted Brand Slingshot services could provide just the boost your business needs…
Brand Sprint.
Our fast-tracked and surprisingly affordable brand creation and refresh service that’s specifically designed to quickly and cost-effectively deliver real results for you and your team.
Look good and quickly establish credibility in the market.
Differentiate your brand and attract the right customers and employees.
Build recognition and create trust – by linking what you do to why and how you do it.
Place a premium on the product or service you’re delivering.
“Design Motive unlocked real brand value“
Mark Selway, IMI plc
“They balance insight with creativity beautifully“
Margarita de Lucas, Amadeus
“A never-ending source of ideas; the perfect brand partner.“
Daniel del Olmo, Wyndham Hotel Group
Brand Slingshot.
Our targeted brand activation service that’s designed to unleash the full potential of your brand, build awareness, promote enquiries and drive growth.
Tell the world that you exist and what you stand for.
Actively engage with audiences in your target market.
Attract traffic, generate leads and promote enquiries.
Drive successful conversions and sales.
Step-by-step process.
1.
Start the conversation.
Everything starts with a conversation. You talk, we’ll listen very carefully. We want to absorb it all: your challenges, aspirations, existing levels of customer engagement, the potential disconnect between your current brand strategy and what you think you might need. This is where we start getting under the skin of your business.
2.
Conduct in-depth analysis.
Now it’s our turn to lead the way with intellectual analysis of the areas of opportunity and brand potential. We’ll conduct executive interviews, facilitated workshops and formalised research to dig deep into hearts and minds and explore authentic brand attributes, perceptions of its qualities, both emotional and functional, and how it sits in the competitor landscape.
3.
Develop brand positioning & strategy.
Differentiation is the key driver here. We’ll use our years of experience to run a range of strategic models that look at different brand positioning options to identify, articulate and discuss the right approach for your specific brand within its particular context and market and competitive set. This strategic visualisation and definition stage dictates the ultimate direction of travel.
4.
Explore creative ideas.
Once we’ve understood the market, the challenges, the perceptions and the opportunities, we’ll explore the best options for communicating your brand on all levels – intellectual, functional and emotional. This additional concentric circle of exploration and discussion will capture the ideation of everything that influences your brand.
5.
Develop identity & voice.
When it comes to articulating your brand, we’ll work closely with you to ensure we engage all audiences in identifying the best way to express the purpose of your business, its values and identity. This visual and verbal expression will bring everything together, with a strong personality and powerful proposition.
6.
Create visual tools & guides.
This is all about standardising across the business. We create the tools and guidelines that allow you to apply the visual identity, message and tone in a consistent way across all facets of your communications and your brand structure. Our design system will make it easy for you to standardise across all touchpoints and applications.
7.
Build effective brand awareness.
Having built up and harnessed the energy and potential of your brand, we use our second-stage Brand Slingshot process to let it loose – and watch it fly. We’ll work closely with you to bring the brand to life in exciting, inspiring ways that make people want to be an active part of it, helping you to orchestrate an optimally cost-effective and impactful roll-out strategy for introducing your new brand to the market.
8.
Promote engagement & enquiry.
Next, we’ll focus on unlocking the potential of your brand to enthuse, engage and promote enquiry about your product or service. We’ll devise, develop and launch dedicated engagement campaigns for both your internal and your external audiences, each of which expresses and activates the attributes of the new brand in ways that motivate your target market to get involved.
9.
Drive lead conversion & sales.
Appealing to audiences on an intellectual and functional as well as the all-important emotional level, we’ll help you explore and use brand presentation tools and website traffic conversion techniques in positive and powerful ways – to turn suspects into prospects, increase awareness and response, and support sustainable growth.