Capturing the ability to make the complex simple.

To create a strong brand identity for direct to consumer logistics specialist Nivtar, we focused on the company’s exceptional ability to bring brands and online retailers together and to simplify complex supply chain challenges as they look to sell and deliver directly to consumers. As part of our Brand Sprint process, we devised an eye-catching logo that cleverly captures the company’s entire ethos and symbolises the mutually rewarding tripartite relationships that Nivtar enables. The brand proposition clearly communicates the passion, efficiency and opportunity offered across an impressive breadth of simple-but-sophisticated supply chain capabilities.