Different by design.

After a two-year closure, two-Michelin-starred restaurant The Ledbury has re-opened with a deliberately stark brand identity created by Design Motive. Intended to both inspire and intrigue, the refreshed look and feel reflects the new take on ‘simplified luxury’ adopted by chef Brett Graham.
A dramatic-looking website is inspired by signature artwork displayed in the new interior, with the bold ‘less is more’ approach also applied across printed materials and signage.

“Design Motive helped us rebrand with an exciting new look, implemented across a new website and printed material. The whole process was both original and inventive. They understood the brief perfectly while also considering all the practical functions we need to run a busy restaurant.”

Brett Graham