Disruptive positioning focuses on the gap.
Koho is an innovative technology product that creates â€˜lightbulb momentsâ€™ in the way it identifies and displays clear revenue gaps between forecast and actual numbers â€“ to make revenue management easier for SaaS and recurring revenue businesses. Design Motive was asked to create a bold brand identity and website, positioning Koho in a confident way that reflects its intentionally challenging approach. Previously very data-led, the team wanted to shift focus onto business leadersâ€™ ability to accurately forecast revenue over different horizons and gain actionable insights on the levers they can use to correct and enhance performance. We created a punchy visual approach that emphasises the revenue gap and the benefits of a different perspective, with attention-grabbing, aspirational brand messaging that clearly differentiates and effectively communicates the power of Koho.
“Articulating a complex proposition is hard. Making it compelling is harder. Working with Michael and his team has allowed us to narrow down what matters, differentiate koho in a crowded world, and align our team behind a straightforward message. We were looking for a communication platform. What we got is a vision to help us focus and prioritise.”
Co-Founder and CEO