It’s time to rethink retail.

From start-up to stand-out
Introduced to us through Bethnal Green Ventures (BGV), RideLogix – a smart inventory management and sustainable urban delivery start-up – was seeking help to clearly define and differentiate its unique service offering. With second-round investment secured, the goal was to elevate its market presence, establish credibility and accelerate growth.

Our Brand Sprint delivered exactly that: a compelling brand strategy that sets RideLogix apart and helps position it for long-term success.

The Challenge
RideLogix needed to stand out fast. They had a powerful offer—smart inventory management paired with rapid, sustainable urban deliveries—but struggled to clearly communicate its value. They also needed to build brand awareness quickly to attract multi-location urban retailers and earn instant credibility to spark investor and industry interest.

The Solution
We ran a focused Brand Sprint. Centered on real-world impact, we built a compelling narrative around their first major client, Holland & Barrett. With refreshed messaging and a bold new identity, RideLogix was repositioned as a credible, innovative leader in the urban retail logistics space.

The Result
A sharp, resonant value proposition that speaks to urban retailers. A striking brand identity ready to power web, collateral, and events. And an agile, start-up-friendly approach that delivered immediate traction, glowing feedback, and increased industry attention.

A platform for rapid scale
With a unique market positioning and compelling brand messaging, RideLogix is now poised for its next phase of growth. Leveraging the success of the Brand Sprint, we’re now unleashing our Brand Slingshot expertise – targeted marketing activity designed to amplify brand awareness and accelerate traction.

Design Motive continues to empower start-ups and scale-ups with strategic branding and impactful storytelling. We’ve helped develop a strong, sustainable brand identity for RideLogix – to enable future progress at pace.