Powerful new name and positioning.

To build on structural change and growth in its global content creation markets, long-term client Videndum (formerly the Vitec Group plc) tasked Design Motive with a name change and rebrand project to further enhance the group’s position in the eyes of all stakeholders. Powerful, energetic and impactful, the new identity connects on an emotional and functional level, demanding both attention and response. The new name – meaning ‘That which must be seen’ – is driving a market-leading positioning that appeals to end-users and investors alike. Internally, it has been instrumental in engaging and unlocking maximum potential from teams worldwide while also presenting an impressively strong employer brand to attract talent for the future.