Reimagining AI in a powerful, intelligent way
When US-based data discovery consultancy Hanzo wanted to refresh and refocus its proposition, it relied on a Design Motive Brand Sprint to deliver insight and impact in equal measure.
The company specialises in enhancing decision-making, risk mitigation and business protection for Fortune 500 companies, with its innovative AI typically reducing review time by 85% for clients’ legal teams. But technical detail had diluted the way it presented itself to the world.
We blended bold and powerful messaging with an eye-catching graphical approach to position Hanzo as a cutting-edge technology expert and a clear disruptor in the market.
Our core objective was to create a focused presentation of the strengthened brand to both C-suite and D-suite. This reflects the team’s abilities to deliver both strategic insights for a proactive stance on risk management and tangible time- and cost-savings at a tactical, operational level.
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“Collaborating with Design Motive has been an outstanding experience because of their great expertise in B2B communications. They introduced a new angle to our branding strategy, steering us towards a more audience-centric approach and away from a purely product/techno focus. On top of it, they infused energy into the project and delivered results impressively fast!”
Julien Masanes
CEO & Founder, Hanzo
“The value delivered by Design Motive’s Brand Sprint is phenomenal. The whole team works swiftly and expertly to take what you think you know and transform it into a smart and simple proposition that instantly elevates everything you do. That impact is further multiplied when you see the work in final application. We’re looking forward to experiencing the results of our continued relationship.”
Julien Masanes
CEO & Founder, Hanzo
