Unlocking the ability to excite and connect.

As a trusted platform for online events aimed at the over 50s, Mirthy was popular but struggled to capture the sense of engagement and personal enrichment that its members benefit from. The key challenge was to express the opportunity for exploration, making connections and discovering new interests in way that resonated with the target demographic, but without focusing on the age of the audience. We used our Brand Sprint to create a fresh, distinctive and inclusive brand identity and positioning that communicated Mirthy’s central idea and mission – but with an engaged, ever-curious, always-inspiring community at the heart of it all.